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It’s no secret that brands have been using first-, second- and third-party data to deliver more personalized advertising experiences for customers. And for the most part, surveys show customers appreciate it.

Christopher S. Dean is vp and gm, media and entertainment and media cloud at Salesforce.

The Rise of AI and Data Usage Are Blurring the Lines Between Personalization and Creativity

What Brands Can Do With Search Until TV Provides Better Measurement

The Data Avalanche and What to Do With It

Our Pandemic Snacking Behavior Shows the Great Appetite for Connection

Organize and Leverage Your Measurement Toolbox

How to Use Video at Every Stage of the Customer Journey

Why Marketers Need Collaborative Work Management

Subscriber Onboarding and Engagement Done Right

Why Marketers Can No Longer Ignore Data Governance

It’s Almost 2023—Why Is Bias in Ad Tech Still an Issue?

By Crystal Park, Head of B-to-B Marketing, IBM Watson Advertising

The New Golden Age of Television Advertising

If You Want to Navigate the New TV Landscape, Start by Shifting Your Mindset

By Kevin Arrix, SVP, DISH Media

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